Trademark rights are property rights and can be bought.
However, it is obviously impossible to purchase if the seller, the trademark owner, does not take the amount of money.
In order to create a win-win situation for both the seller and the buyer, an agreement must be reached on the terms and conditions as well as the total value of the contract.
Based on the present value of the revenue that can be generated by using the trademark in the future, the income approach to valuation determines its value.
When it comes to trademarks, the cost will generally vary depending on how well known the trademark is.
A well-known trademark will be more expensive, while a trademark that is not in use may be transferred for the amount it cost to acquire the trademark plus an additional amount.
You may be thinking, “A trademark that isn’t in use is worthless, so what’s the point in buying it?”
However, as a response to a notice of reasons for refusal (Article 4.1.11), it is effective to purchase a trademark right that is similar to the trademark you are using.
After purchasing, you are free to abandon, boil, or burn the trademark.
But trademark rights are intangible properties, thefore you can not eat them!
By. Chiharu Fukuda, Japanese patent and trademark attorney